Founder, Velda Lauder
How/Where did it all Begin?
On graduating from the College of Design in Dublin, Velda Lauder was head hunted for the creative team at the world-renowned Brown Thomas store, as senior display artist and assistant fashion coordinator. Whilst there she designed her first clothing collection, won a Smirnoff Young Designer of Year Award, and joined the first Dublin based performance art group, Boutiques for Divisions.
In 1994 she relocated to Ibiza, selling her designs and working with the creative design team at the Ku/Privilege Nightclub. From there she moved to London, and immediately found herself designing clothing for rock stars and royalty, and working as a stylist for Tatler and Opera Now.
In 1996 she met her French business partner, Claude Siri, and together they opened Velda’s first shop; Pagan Metal in Kensington Market. Here she created her ground breaking and influential 'Warrior Woman Collection'. The impact of these powerful images of Futuristic Goddesses resulted in phenomenal TV and magazine coverage, including a documentary on Velda Lauder for French TV.
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