Maxine's of London
Maxine Wells "I take inspiration from the contours of an iconic womanly figure and strategically place panels and manipulate fabric to enhance the hourglass silhouette."
Maxine’s of London is a luxurious lingerie label founded in 2009 and has just launched its first collection, Contour Classique, with the second collection under development. All pieces are handcrafted in a London based studio using the finest silks and brocades.
Maxine’s of London is already creating ripples in the luxury end of the lingerie market.
Founder, Maxine graduated from DMU with a degree in BA (Hons) Fashion and Contour in ‘08’. Commencing ‘09’ she began to explore the high end lingerie market and felt it was lacking truly sumptuous pieces of well structured, handcrafted lingerie that was worthy of a top drawer price tag. The brand’s, key features of fine quality fabrics, fabric manipulation, strategic panelling combined with waist cinching garments, bust enhancing bras, scanty briefs and suspender belts provide all the fruitful ingredients to make a modern woman feel like an iconic, 21st century sex siren.
