Founder, Josefine Wing
How/Where Did it all Begin?
Mint Siren is a London based luxury directional lingerie and accessories label. Founded in 2005 by Swedish designer Josefine Wing, the brand has since become known for it's different approach to lingerie design, treating underwear as fashion garments in their own right.
Describe your style and the fabrics you like to work with
I work only with high quality fabric. My lingerie and accessories have found their place in the luxury intimate apparel market and the UK fashion scene. I want to be known for offering something new and exciting to customers of luxury directional lingerie working to the brief to always be on trend with the fashion industry on a whole rather than the lingerie scene in specific. The brand utilizes everything from classic lingerie fabrics to unexpected materials when creating collections.
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