Founder, Damaris Evans How/Where did it all Begin? Please see 'Damaris' for more information about the designer.
Founder, Damaris Evans
How/Where did it all Begin?
Please see 'Damaris' for more information about the designer.
In 2003, Damaris launched the long-awaited diffusion line Mimi Holliday - mainline-inspired designs at a more affordable price. Rather than run the risk of losing control of the name, designs and profits, Damaris kept Mimi Holliday in-house but struck a deal with House of Fraser who exclusively sold the label through 25 stores nationwide. The first season was an immediate success and beat mid-market competitors like Love Kylie, Gossard and Calvin Klein.
Long out of it’s original contract, Mimi Holliday now stands alone as a label and is as well known as Damaris - adding Mimi Holliday Beachwear to the company in spring-summer 08.
The fabulous designs are made from luxurious French silk chiffon and 100% silk satin and delicate lace.
The diffusion line 'Mimi Holliday' is a more wearable version of 'Damaris', using some subtle mainline twists - like a hint of bottom cleavage or a mini corset detail - but at more affordable prices.
Those who wear Damaris have Mimi for their daywear, and those who cannot stretch to Damaris tend to wear Mimi as their special lingerie.
Mimi Holliday attracts a world-wide fan/customer base with many customers delighted with the fit and style.
The key to the success of Mimi Holliday, is the hipster shape knickers and flattering structure and shape of the balcony bra which suits all.
Mimi Holliday wearers range in age from 18 to 60.
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