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Founder, Maxine Wells

How/Where did it all begin?

Maxine’s of London is a luxurious lingerie label founded in 2009. Founder, Maxine graduated from DMU with a degree in BA (Hons) Fashion and Contour in ’08. She began to explore the high end lingerie market and felt it was lacking truly sumptuous pieces of well structured, handcrafted lingerie that was worthy of a top drawer price tag.

All pieces are handcrafted in a London based studio using the finest silks and brocades.

Maxine’s of London is already creating ripples in the luxury end of the lingerie market.


How would you describe your Style?

With the mission of injecting the vintage romance and elegance of a bygone era, into the form of modern lingerie, this new luxury fashion brand is born. The collection features waist cinching garments with modern bust enhancing structured bras, scanty briefs and suspender belts. The collections have all the fruitful ingredients to make a modern woman feel like an iconic, 21st Century sex siren.

MaXrated is Maxine’s of London naughty little sister who appeals to the sensual, erotic personality within the sophisticated Maxine’s of London woman.

Encapsulating the sumptuous detailing of its sister brand, MaXrated lingerie is sensual, erotic and just begging to be touched.

100% pure silk is sculpted into risqué bras and cheeky peephole briefs perfect for playtime!

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