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Fred & Ginger Babydolls

Fred & Ginger Babydolls
Fred & Ginger Babydolls


Founder, Victoria Holt 

How/Where did it all Begin? 

Luxury Designer Lingerie brand Fred & Ginger was launched during London Fashion Week in September 2007 and quickly became one of the most desirable lingerie brands in the world.

The collections have been sold in some of the best boutiques and department stores across the world including Selfridges London.

Luxury Designer Lingerie brand Fred & Ginger London’s founder and creative director, Victoria Holt was born in the UK. With a flair for art and textiles and winning awards throughout her training she finished her studies with a Bachelor of Arts (honours) degree in 2000. Besides a thorough training in the traditional disciplines, Victoria specialized in fashion design and technology with print, believing that these understandings are beneficial to the creative process as they enable the design to start with the fabric and its construction and work upwards from there.

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