Founder, Catherine Clavering How/Where did it all Begin?
Founder, Catherine Clavering
How/Where did it all Begin?
I had the most almighty row with my then business partner when he scrapped the plans for the lingerie - after I'd sorted it all out from scratch and the samples had arrived, and the week before my MSc research was due in. After considerable cursing, I wrote 10,000 words on a Foucouldian discourse analysis of constructions of the vulva, illustrated with a classic painting of a female nude (allegedly to illustrate a crucial point about the inter-relationship of taboo and power, but actually just to see if I could annoy my lecturers).
Frankly, after doing that, it seemed like all the hard work was over and it would be as simple to just carry on with the lingerie brand on my own. At the time I thought it would be a useful counterpoint to a career in mental health; by the end of the post-grad I was too disabled by M.E to carry on with that, so now I have full time knickers!
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