Founder, Kelly-Ann Garforth
How/Where did it all begin?
I have always wanted to be a fashion designer but while studying at De Montfort university where i graduated in 2009, I discovered my passion for designing an making swimwear, Since then i have worked on developing my design skills and creating my own Label where i design and make ladies fashion and swimwear.
How would you describe your Style?
Eclectic, unconventional and contemporary which pushes the boundaries of design without compromising on comfort.
The main idea behind my perception is a trans-seasonal timelessness and a glamorous day-to-night approach, envisioned to form an essential part of every woman’s wardrobe.
Do you have a Muse?
I am constantly inspired by strong powerful women but at the moment I love the Classic English rose style of the Duchess of Cambridge Kate Middleton.
What Fabrics do you use and why?
I use high quality swimwear lycra.
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