Founder, Claire McKay
How/Where did it all Begin?
Irresistible was launched in 2007 by lingerie designer Claire McKay, providing women with beautiful lingerie and loungewear from a 28 – 40 back, AA - G cup. After studying fashion at Manchester Metropolitan and bra making at De Montfort University, Claire worked for many high street retailers and lingerie brands before launching Irresistible.
She fills the niche for women who love luxury designer lingerie but normally struggle to find bras in their size. Irresistible offers ranges in luxurious silks, satins and laces in stunning colour combinations and original prints whether you are a 28F, 32AA or 40G. With many years of design and fitting experience the brand prides itself on attention to detail, quality and fit. Irresistible has the widest size range of any designer lingerie brand. Their best selling Oriental Blossom range starts at a 28 back to a 40G cup with brief sizes in 6 – 18.
How would you describe your Style?
Luxurious, indulgent & irresistible!
What Fabrics do you like to use and why?
We use anything gorgeous to look at or touch, usually silks, satins, laces and embroideries.
Have you had a chance to Travel?
There are so many places in the world I would love to see I would like to take a year off and travel the world with a sketchbook but for the moment I try and go somewhere new each year. I love Italy and would like to go to the lakes and I have family in New Zealand so I would love to go and visit them as the scenery looks stunning. Hong Kong is fantastic and it would be a dream to go to Japan as I think the culture and country is fascinating. Also on my wish list is Thailand, Australia, Hawaii, Canada the list is endless...
Where do you draw your Inspiration from?
Colour is very important in my designs so I can be inspired by anything I see which has interesting colour combinations which can spark off an idea. The Paris fabric shows are great for sourcing beautiful laces and embroideries and often the design idea starts with the fabric.
Where is your Home Town and do you still live there?
I was born in Preston and still go home frequently to see family and friends but I now live and work in Manchester which I love as it is such a vibrant city.
What is the best piece of Advice you've ever been given?
I am reading a great book at the moment which says you need to have Passion, Persistence and Momentum in your brand and business and this is so true!
What is your Quirkiest Habit?
I drive my husband mad because I am constantly leaving glasses of water all over the house - I just forget and get another one!....plus I am very messy, I call it being creative!
What is your Happiest Memory?
I have lots of lovely childhood memories with my family and friends. I can remember vividly always drawing, painting and making games with my brother, and we had some great holidays with Mum and Dad and many trips to Scotland to visit our Grandparents. They had a tartan fabric and tailoring shop in MacDuff which I think sparked my love of design, fabric and retail.
My most recent happy memory was a trip to Rome for my 30th where my boyfriend proposed in a horse drawn carriage - it was very romantic and inspiring my next collection... a bridal range!
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