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Guia la Bruna

Guia la Bruna
Guia la Bruna

Founder, Guia La Bruna

How/Where did it all Begin?

Fashion has always appealed to me. Since my parents were in the business of lingerie, I have grown up surrounded by it. I remember Going around with my mother while she was buying fabrics, and often using the corridors of the factory as a playground.

I think my style appeals to women between 20 and 40…fashionable, in love with colours, prints, quality fabrics, edgy taste. I guess just someone like me, who loves wearing quality and well cut garments, both in accessories clothing and lingerie,-romantic and feminine women too. 

What Fabrics do you like to use and why?

My favourite is silk muslin. It has such a delicate and fluid aspect and there are so many different types of muslin: embroidered, printed, with applications. I love the way it falls on the body, the soft movement it gives to all the garments. The prints I use are always from Liberty, whether cotton or otherwise, they are French and Italian. Most of them are dots, or tiny abstract designs. Fabrics of high-quality are always at the base of the Guia creations.

Have you had a chance to Travel?


I have been to India, so inspiring, an amazing mix of bright colours and gold details. My next trip will be the Indonesian Islands and Malaysia, for sure another great place for fabrics and creation.

Where do you draw your Inspiration from?

Vintage style lingerie, 50’s divas mainly, all translated with luxurious fabrics. I wanted to create the set that I would love to find in my grandmother’s drawer, with a retro look but modern at the same time. I did for example, a white linen and lace story, reminding me of some old night gown my grandma gave me.

Where is your Home Town?

Turin, Italy

What is the best piece of Advice you’ve ever been given?

I was never given any "business" advice. But "Smile to the world and the world will smile to you" is the best one my mum gave me as a kid. I always think of this, and I must admit, it works.

What is your Quirkiest Habit?

I always wear my underwear without matching the sets together, but of course with colours and styles that work together and make it even look more luxurious!

What is your Happiest Memory?

There are so many....the latest one is from last summer, riding in the sun on a scooter with my boyfriend on a wild island in between Sicily and Africa.

How would you describe your Style?

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