Founder, Laura Cloke
How/Where did it all Begin?
Ell & Cee launched in 2002, making small handmade collections for selected London Boutiques. The label gained a lot of press coverage and gave us the confidence to launch the brand properly at London Fashion Week a few seasons later. We now have a great stockist base across the world and a loyal army of incredibly stylish fans!
Although originally she simply took 50s style petticoats and adapted them into modern day pieces, Laura’s look soon moved on and began creating beautiful new lingerie, using her initial work as inspiration.
The brand was shown for the first time at London Fashion Week in February 2007. Silk Ruffle knickers and Peek-a- Boo panties are classic styles in every collection, but Ell & Cee is not simply a lingerie label. Believing that such sumptuous silk frills should not always be kept under wraps, Laura also makes flirtatious outerwear such as camisoles and bed jackets, adding a touch of romanticism to everyday dressing.
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