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Damaris

Damaris
Damaris

Founder, Damaris Evans

How/Where did it all Begin?

Damaris Evans was 25 when she started the business from her kitchen table with a £5,000 loan from the Prince’s Trust. Aiming straight for Europe’s top lingerie departments Damaris took her creations to Selfridges in London and Le Bonne Marche in Paris where despite a retail price ranging from £125 - £3,000 per piece, both stores snapped them-up.

Conquering the fashion press was the next challenge, but the concept was a hit – and pieces soon featured in key consumer glossies and supplements like ES Magazine and Vogue. Elle were quick to award Damaris the title of 'Lingerie Queen'.

Damaris has achieved a cult following and her sexy lingerie is sought after internationally. Damaris' exciting lingerie designs have influenced many top-league designers through her 'daring to bare', and teasing innovativeness.

Damaris then went on to study Women’s Fashion Design with Print at the infamous St Martins College in London. As part of her course she was given a year off in which she had to take up a work experience placement. Damaris went to Favourbrooks, and after completing the required three months, was persuaded to stay on, with a salary to co-design the company’s highly publicised first two collections to be shown on the runway in New York fashion Week, with a flagship store in Pont Street. Armed with new hands-on knowledge and a degree, Damaris realised she needed to be doing her own thing.

After graduating she seized upon an exciting gap in the market for high fashion, luxury lingerie – and Damaris the label was born and launched.

Damaris' designs and entrepreneurial skills were acknowledged when she picked-up an ‘Elle Style Award’ for ‘Young Enterprise of the Year’ for the Spring/Summer 2003 collection. In 2005 she received the Royal seal of approval when she was the only lingerie designer to be invited to Buckingham Palace to meet the Queen for a 'Celebration of British Design'.

How would you describe your Style?

The use of luxurious materials, and the intoxicating mix of sexy and glamorous lingerie designs, combine to create an aura of sensual desirability. Attention to detail and quality is priority. Delicate materials/fabrics and luxurious silks balance elegant shaping.

Where do you draw your Inspiration from?

Fashion was always a passion. By my teens, I lived it, breathed it and, was making all my own clothes along with commissions for friends and family.

Have you had a chance to Travel?

Travels and holiday are a very important and essential part of my life. I try not to go to somewhere twice apart from our family’s house in the south of France which we have had for 40 years.

I have been to over 40 countries; some of my favourites are Mexico, Australia, Tasmania, Columbia, Venezuela, India, America, Tobago, Antigua, Trinidad, Barbados, Thailand, Margeritta, France, Italy, Spain, Portugal, Morocco, Switzerland and it goes on and on and on .....

Next holiday trip will be to Australia to visit family and friends -I think the Whitsunday islands are calling.......

Where is your Home Town and do you still live there?

Norfolk –I was brought up between Notting hill and North Norfolk in a little village called Cley next the sea. It has recently been sold and I miss my very fun weekends with my father and 4 sisters -lots of cooking, walks and general family madness.

What is the best piece of Advice you’ve ever been given?

Wise words from my father - do not, ever, compromise on love

What is your Quirkiest Habit?

'Knickercentric' I always run out of hairbands and use my knickers instead...... only indoors though!

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