Aubade

Aubade ranks among the greatest luxury brands that act as ambassadors for France's image throughout the world. In 1968 Aubade launched and the label was viewed as an extremely novel concept that was part of a mini-revolution at a time when lingerie was considered a functional product. The story of Aubade is full of technical innovations and discoveries. As lingerie pioneers Aubade dared to be the first to use colours and launched the concept of matching sets! Each collection requires months of work - from the imagination connected to fashion themes, desires in tune with the times, manufacture and delivery, to finally gracing women's bodies... two years have elapsed! No less than 15 different fabrics are used in each bra and a team of 30 are responsible for production at the Paris studio. Aubade - having existed for over a century the company is above all a large family of 450 collaborators sharing the same values and the same vision for the future. The Pasquier family head up the company and they perpetuate the movement initiated by Claude Pasquier, creator of the brand and its expression in the sphere of seduction.