N De Samim

Nona De Samim is a world-renowned designer, known for her stylistic adornment of 16th century French opulence, and for embracing film scene-like settings. N De Samim is an avant-garde brand of lingerie and ready to wear that blurs the line between underwear & outerwear, thereby giving its customers couture fashion that exudes sensuality. The ‘L'Atelier Parisien’ causes a revolution in what is perceived as underwear or outerwear, and is the trendsetter in making foundation garments sexy & theatrical for play. Cult pieces in this collection include Avec Des Bas and Sans Jupons. The ‘Basics’ collection is timeless and scandalous…it is designed and tailored to be worn outside. Cult "Basics" pieces include the Souffle Set, Formel and Mini Robe. Both collections are made by Italian and French manufacturers using the highest quality locally sourced silks and cottons, with custom dyed fabrics. Persian-born, British-raised Nona De Samim has over the past decade become one of the world’s most sought-after designers. Since graduating, Nona has worked for Vogue, sold her designs in Harvey Nichols and Harrods, among many other prestigious stores, and has since been featured in numerous magazines and international television programmes. Nona, who has a far-reaching international customer base, is known for her innate sense of style encompassing both interior design and fashion creating “a way of being”. Her designs have been described as ‘directional’ and ‘groundbreaking’ by buyers around the world. Heavily influenced by the historical reference of 16th century France, Nona’s background was in French antiques where she established her love for this period. Nona recognised that fine lingerie played a key role in female adornment and sensuality, and this is heavily reflected throughout the ‘L'Atelier Parisien’ and ‘BASICS’ collections.