Guia La Bruna

Guia developed her sense of creation during her studies at the Ecole Nationale Superieure des Arts Décoratifs in Paris and the idea of creating her own line took shape. The company is based in Turin, Italy and was started by her grandfather in 1935, producing lingerie on a large-scale. ‘I already had a factory behind me, it was just waiting for me to give it a new breath. My own brand had to be very exclusive and luxurious. Having kept all the information on old styles, I reworked old patterns and even used vintage laces and trims from its storerooms. I wanted to create the set that I would love to find in my grandmother’s drawer, with a retro look but modern at the same time.’ Fabrics of high-quality are always at the base of the Guia creations, “My favourite is the silk muslin. It has such a delicate and fluid aspect and there are so many different types of muslin : embroided, printed , with applications. I love the way it falls on the body, the soft movement it gives to all the garments.” Guia La Bruna - a sensual romantic spirit pervades the collection, an ever-romantic look