
Founder, Andrea Billard
How/Where did it all Begin?
After studying fashion design and technology, I went to work for a company where I designed golfwear and equestrian wear plus allied products. I had also undertaken work for the Sheffield Steelers Ice hockey team and the Sheffield Eagles RLFC as well as having a small capsule collection of ladies and menswear stocked in a couple of local boutiques. I was then approached by the then Chief Executive of Sheffield United FC to undertake a couple of freelance projects after which a job was created for me and I worked on designs for the football kits, merchandise and graphics throughout the group of companies. I decided a few years ago I would like to start my own company and decided to try lingerie as it was something I hadn't designed much before and made a change from sportswear! I then spent the next two years researching the industry and techniques before launching in January 2009.
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