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Size: UK Size 08 Bordelle

Size: UK Size 08 Bordelle
Size: UK Size 08 Bordelle

Founder, Alexandra Popa

How /Where did it all begin?

Arriving at fashion lingerie through a desire for personal change, I founded Bordelle – a provocative play on words and an ironic wink between sex and fashion in the lingerie industry – in the autumn of 2007. Having studied for a career in the City, but with a genuine interest and admiration for the fashion industry, the lucrative world of finance was early on abandoned in pursuit of a more creative role.

The idea of Bordelle was fuelled while working on the business side of a small fashion house in London. This experience brought to light the stark difference in innovation between the RTW collections where designers were consistently pushing the boundaries of creativity, and a somewhat more static and overtly frou frou intimate apparel industry.

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