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Glamorous Amorous News Launch Brand New Website

I am so excited to announce the re-launch of We’re proud to announce our brand new designer lingerie website – as one of the original leading destinations to buy cutting edge lingerie fashion from both British-led designers alongside internationally famous labels.

In 2004 I could not find an online boutique selling the best British-led and international designer labels. The warehouse sites are out there, but nothing with a glamorous, exclusive and personal feel to it, - nothing ‘bijou’ – nothing of charm, or the quality of design to appeal to the modern woman. So I decided to do something about it and launched the first website in 2005 and we championed young British designers.

After our first 4 years of business it became evident that with technology advancements, e-commerce standards and importantly, customer expectations that a new web-site build was on the cards.

We found a brilliant new e-commerce partner – - and we have not looked back since. The results are terrific – we aimed to create a beautiful site, but importantly we wanted to achieve the best customer shopping experience with cleverly thought through simple navigation that not only gives the customer ease of use but an enjoyable experience.

I hope you agree that is a treasure trove overflowing with exquisite designer lingerie which any sophisticated woman could possibly desire. Recently added designers include: Lascivious, Nichole de Carle, Maxine’s of London, Beautiful Bottoms, R.A.W by Rio Wrenn, Darling Ava, Fred & Ginger and Plum Pretty Sugar.

The new additions complement our collections from the most desirable labels around the world, we are specialists at hand-picking the best new talent. We support our young designers’ progress with the ultimate aim of achieving their international reputations. They have a unique opportunity to showcase their exciting, talented collections, alongside our international stars such as La Perla, Aubade, Damaris and Roberto Cavalli.

Glam regards

Annabel x