Founder, Kelly-Ann Garforth
How/Where did it all begin?
I have always wanted to be a fashion designer but while studying at De Montfort university where i graduated in 2009, I discovered my passion for designing an making swimwear, Since then i have worked on developing my design skills and creating my own Label where i design and make ladies fashion and swimwear.
How would you describe your Style?
Eclectic, unconventional and contemporary which pushes the boundaries of design without compromising on comfort.
The main idea behind my perception is a trans-seasonal timelessness and a glamorous day-to-night approach, envisioned to form an essential part of every woman’s wardrobe.
Do you have a Muse?
I am constantly inspired by strong powerful women but at the moment I love the Classic English rose style of the Duchess of Cambridge Kate Middleton.
What Fabrics do you use and why?
I use high quality swimwear lycra.
Travels-where have you been, where would you like to go and why?
Most recently I have been to Barcelona, I love the merge of historic beautiful architecture mixed with contemporary modern buildings, vibrant city life right next to the beach simply beautiful place. But I long to visit New York and hope to go very soon.
Where do you draw your inspiration from?
Mostly the environment around me but sometimes its certain fabrics and colors that I create my own story around.
Home Town-what you miss about it if you do not live there anymore. What is the best thing about it if you do?
I’m lucky enough to live in the middle of Yorkshire where I’m never far away from the beautiful picturesque country side and only a short drive to the nearest vibrant city.
What is the best advice you've ever been given?
To always be confident and believe in what you are doing no matter what comes your way. Advice i try my upmost to remember.
Don’t run away from mistakes learn from them.
What is your quirkiest habit and how long have you had it?
I hate having dry hands, after every hand wash, shower/bath i always have to moisturise my hands. Total crisis if I don’t have a moisturiser with me.
What is your happiest memory?
I have lots of happy memories but the happiest have always been with my boyfriend, and all the fun and laughs with my best friends.
This entry was posted on 18/07/11 and is filed under | Category: Blog . You can leave a response below.