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Glamorous Amorous News

Ever wondered what it's like to be a Lingerie Designer?

Ever wondered what it's like to be a Lingerie Designer?

We asked Lola Haze designer Laura Mehlinger to tell us more...

Where do you get your design inspiration?

My design inspirations are broad.  I am an avid and long-term traveller, and as a designer I soak up varied experiences and intermix and interpret them into a beautiful amalgam, Lola Haze™ lingerie.

What is the best perk in being a designer?

Unlimited supply of lingerie-- both from Lola Haze and my friends' collections!

What is the most difficult aspect of running your own label versus i.e. design, production, sales, finance, advertising?

The most challenging part of running my own label is having to define for myself every aspect of the job and what success means.  Unlike reporting to a pre-defined job every day, my days are full of various challenges that I have to rise to, without depending on other people or precedent.   It definitely keeps things exciting!

What are the benefits of your career? What do you find most rewarding?

The most rewarding part of being a designer is creating tangible beauty.  To actually get to touch the results of my labor is incredibly rewarding; getting to hear from a customer how special she feels in them makes all the toil worth it.


This entry was posted on 25/10/11 and is filed under | Category: Blog . You can leave a response below.

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