Founder, Alice Warner
How/Where did it all begin?
I graduated with a First Class degree in BA (Hons) Fashion Design (Ind.) from the University of Leeds. After getting industrial experience in lingerie design I decided that there was a real gap in the market for beautifully designed plus-cup lingerie as all I could ever find was unwieldy underwear with huge straps. I realised there was a real chance this problem would resonate with others so I decided to pursue it.
How would you describe your style?
I would say it is quite sexy but in a luxe, classy way. It’s designed with luxury fabrics and laces. It’s about a bit of glamour but with comfort in mind so the lingerie is suitable for everyday wear as well. Ultimately though, I’m just passionate about getting the fit right.
Do you have a Muse?
Any woman who’s confident in her own skin, who’s looking for sexy intimates.
What Fabrics do you use and why?
We use entirely silk, Leavers lace and top quality embroideries. We like to use luxury quality fabrics that embody glamour.
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