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Founder, Alice Warner

How/Where did it all begin?

I graduated with a First Class degree in BA (Hons) Fashion Design (Ind.) from the University of Leeds. After getting industrial experience in lingerie design I decided that there was a real gap in the market for beautifully designed plus-cup lingerie as all I could ever find was unwieldy underwear with huge straps.  I realised there was a real chance this problem would resonate with others so I decided to pursue it.

How would you describe your style?

I would say it is quite sexy but in a luxe, classy way.  It’s designed with luxury fabrics and laces.  It’s about a bit of glamour but with comfort in mind so the lingerie is suitable for everyday wear as well.  Ultimately though, I’m just passionate about getting the fit right.

Do you have a Muse?

Any woman who’s confident in her own skin, who’s looking for sexy intimates.

What Fabrics do you use and why?

We use entirely silk, Leavers lace and top quality embroideries.  We like to use luxury quality fabrics that embody glamour.

Travels-where have you been, where would you like to go and why?

I’ve been to India, Kenya, Australia, New Zealand, Fiji and all around Europe.  I’d love to go back to Australia and Africa.  I actually once spent some time working in the outback as a cow girl!  It was amazing moving cattle across the outback all day on horseback and sleeping under the stars!  It was a really inspiring place.

Where do you draw your inspiration from?

I always get inspiration from my travels in the Australian outback.   The colours there are fantastic – the sunsets, the outback environment.  But that’s just one source of inspiration – I can get inspired by anything really!  But again, it always comes down to the right fit.  I will always be inspired and motivated to perfect the fit of our bras.

Home Town-what you miss about it if you do not live there anymore.  What is the best thing about it if you do?

I moved back to my home village in order to start the business.  It’s great being in the countryside as it’s a sublime, inspirational environment to work in.  It’s so peaceful as well!

What is the best piece of advice you’ve ever been given?

Aim high – at the very least you’ll get somewhere even if you don’t get exactly where you wanted to.

What is your quirkiest habit and how long have you had it?

I don’t really have any quirky habits -  I just bite my nails, which I’ve always done for some reason.

What is your happiest memory?

I was probably most happy when travelling and relaxing on the beach after months of hard work.

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