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Perfect Gift Alöe
Founder, Claire Judge
How/Where did it all Begin?
Alöe was set up in 2003. I saw a real gap in the market for a fashion-orientated lingerie/loungewear line. The market seemed to be saturated with typically 'costume' styled boudoir lingerie, which for me is completely out of sync with the style of fashion I wear. I see lingerie as part of my wardrobe and an extension to my fashion expression. My silk camisoles and blouses can as easily be worn as lingerie as they can as ready-to-wear pieces.
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